Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Pizza Hut
Hut, Hut, Hut

RAN IN: United States

CLIENT
Pizza Hut, Inc.

Carrie Walsh - VP, National Mktg.
Eric Harris - Director, Integrated Comm.

AGENCY
The Martin Agency *Lead Agency

Joe Alexander - CCO
Andy Azula - Creative Director
Matt Davis - Art Director
David Griffith - SVP, Strategic Planner
John McAdorey - Executive Producer
David Padgett - Art Director
Brandie Stephan - SVP, Group Acct. Director
Cara Wells - Acct. Director


Zeno Group


Optimedia


SUMMARY

"Hut!" Shouted at backyard games and the Super Bowl alike, it's an iconic part of football that is uniquely ownable for Pizza Hut. Leading up to the 2013 Super Bowl, Pizza Hut sponsored a user-generated campaign that highlighted fans giving Pizza Hut the ultimate shout-out. The prize: a chance to star in Pizza Hut's pre-kick Super Bowl commercial. The results: the biggest sales day in Pizza Hut's history.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: Consumer Involvement

Medium Featured On Video: Interactive,TV,PR

Audience: Millennial Families

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: National

Language: English