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Mizuno
Play Famously

RAN IN: United States

CLIENT
Mizuno

AGENCY
McKinney *Lead Agency

Jonathan Cude - Partner, EVP, CCO
Jim Reath - EVP, Group Acct. Director
Mark Belot - Acct. Director
Jill Burgeson - Group Planning Director
Will Chambliss - Assoc. Creative Director
Colin Dwan - Interactive Producer
Drew Guiteras - Planning Director
Burke Lauderdale - Sr. Art Director
Mike Manganillo - Assoc. Media Director


The Brand AMP


SUMMARY

Every average-Joe golfer, once in a while, can hit a shot or even play a hole like a pro. To convince the weekend warrior that Mizuno JPX irons are made for both players, Mizuno sponsored Team JPX. Players submitted essays and Mizuno Golf staff chose 12 to receive their own JPX-825 irons, name-stitched bags and lessons with a swing coach - just like the pros. They even played in a PGA-level tournament. JPX sales, iron share and brand awareness among average golfers soared.

CASE STUDY

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CASE VIDEO


Hero Medium: PR

Medium Featured On Video: Interactive,Print,Events

Audience: Boomers (45+),Fathers,Men,Women,Young Men (20-35),Young Women (20-35)

Objectives: Market share - increase

Type: Business-to-Consumer

Classification: National

Language: English