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National Geographic Channel
Killing Lincoln Conspiracy

RAN IN: United States

CLIENT
National Geographic Channel

Alison Walsh - Sr. Digital Producer
Matthew Zymet - Director, Digital Media

AGENCY
mediahub from Mullen *Lead Agency

Mark Wenneker - CCO
Nicole Berard - Assoc. Creative Director
Fran DiPerna - Sr. Acct. Executive
Dustin Johnson - SVP, Director of Integration
Louise Lloyd Owen - Assoc. Digital Producer
Tim Vaccarino - Executive Creative Director
Dave Weist - Executive Creative Director
Jessica Zdenek - Acct. Director


Mullen *Lead Agency


SUMMARY

For National Geographic Channel's docudrama, Killing Lincoln, the challenge was to bring new life to a story every American knows by heart, and capture attention without a big Hollywood budget. The solution was an engaging digital experience - one that resonated with viewer's voracious appetites for immersive experiences and took them deep into the mind of a killer. The site exceeded goals of driving engagement, resulting in people spending an average of 54 minutes on site, and helped drive a 757% increase in the brand's online audience over the prime-time average.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive,Interactive,Interactive

Audience: Men (24-59), Women (24-59)

Objectives: User engagement on site

Type: Business-to-Consumer

Classification: National

Language: English