Lowe's

Tom Lamb - CMO
Ricki Barger - VP, Advt.
Beth Ventura - VP, Mktg.

BBDO New York *Lead Agency

Morgan Seamark - EVP, Sr. Director, Omnicom Team Lead
Wil Boudreau - Executive Creative Director
Bob Estrada - VP, Digital Acct. Director
Francine Li - SVP, Sr. Director, BBDO Team Lead
Zach Pentel - VP, Digital Planning Director
Kim Ryneska - VP, Strategic Planning Director
Lindsey Wasson - Acct. Director

OMD

In the home improvement industry, you need to win spring to win the year. Between an intense competitive landscape and a season where the weather isn't guaranteed, Lowes had to find a compelling way to drive store traffic and sales. So they launched Nows The Time, a campaign spanning across television, digital, and social media. Messaging was more relevant than ever, driven by the consumers location and weather forecast. The campaign successfully delivered an increase in invoice counts and a 9.64% increase in comparable sales over 2012.