Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

Oral-B
Oral-B: Power of Dad's Smile

RAN IN: United States

CLIENT
Procter & Gamble

Rishi Dhingra - NA Oral Care Mktg. Director, NA
Kristi Greenhall - Comm. Manager
Matt Martin - NA Power Brand Manager

AGENCY
Publicis Kaplan Thaler *Lead Agency

David Corr - EVP, Executive Creative Director
David Drayer - Assoc. Creative Director
Angela Li - Acct. Executive
Mark Ronquillo - SVP, Creative Director
Saveira Singh - VP, Acct. Director
Heather Stiteler - Assoc. Creative Director
Rema Vasan - SVP, Global Group Acct. Director


MSL Group


Starcom MediaVest Group


SUMMARY

The challenge was lofty target socially savvy millenials and make a human connection with a functional product, Oral-B Power toothbrushes, and an emotional holiday, Fathers Day. The solution was to create a user generated, heartfelt video showcasing the proud, encouraging, loving smiles fathers have had for their children every step of the way and with Oral-B power toothbrushes, millennial children can keep those smiles healthy for years to come. Sales jumped over 14% vs. the previous year, with a paid to earned ratio of 1:3 that's powerful stuff.

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: PR,Consumer Involvement,Sales Promotion

Audience: Young Men (20-35),Young Women (20-35)

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: National

Language: English