Thorn

Julie Cordua - Executive Director
Claire Schmidt - Director, Programs

Goodby, Silverstein & Partners *Lead Agency

Margaret Johnson - Executive Creative Director
Stephanie Phillips - Stategy Director
Nancy Strange - Copywriter
Bonnie Wan - Group Strategy Director

Deep in the darkest corners of the internet, away from the watchful eyes of the law and society, child pornography has been growing exponentially. Until now, no one had taken on the ambitious task of deterrence. This campaign set out to make the internet a hostile environment for seekers of child porn. It uses covert tactics, blending technology and messaging, to deter pedophiles mid-fantasy in order to remove their false sense of online anonymity and to compel them to seek help for their compulsion.