Verizon FiOS

Geoff Walls - SVP, Telecom & Multicultural Product Mktg.
Anne Hogan - Director, Mktg. Strategy & Planning
Stacey Juliano - Dir., FiOS National Mktg.
Deirdre Robinson - Executive Director, Mktg. Program Development

McCann New York *Lead Agency

Sean Bryan - Executive Creative Dir., CCO
Thomas Murphy - Executive Creative Dir., CCO
ToniAnn Bonade - SVP, Executive Account Dir.
Eldad Heilweil - VP, Strategy Dir.
Kevin Nelson - EVP, Global Planning Dir., Global Telecom Lead
Benjamin Vendramin - SVP, Group Creative Dir./Art Dir.
Jesse Potack - SVP, Group Creative Dir./Writer
Luke Dreyer - Sr. Strategist

MRM Worldwide

R/GA

Zenith

FiOS customers love 100% fiber optic FiOS, but prospects don't really get what all the fuss is about. Here’s why: experiencing 100% fiber optics for yourself makes all the difference. Basically, “once you’ve got it you get it.” Don’t get it? Hear customers put it in their own words. You can even tweet them a question. If you still don’t get it, we just might surprise you in your home and demonstrate the difference. In the end, enough people “got it” to set a sales record and obliterate our KPIs.