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Oscar Mayer
Say It With Bacon

RAN IN: United States

CLIENT
Kraft Foods

Thomas Bick - Sr. Director, Integrated Mktg. Comm. & Advt.
Julie Schaubroeck - Sr. Director Mktg., Bacon
Kris Eckles - Consumer Engagement Manager
Colette Lee - Sr. Assoc. Brand Manager, Bacon
Leigh Myers - Sr. Brand Manager, Bacon

AGENCY
360i *Lead Agency

Amy Barrett - Assoc. Director
Dave Bourla - Sr. Copywriter
Michelle Jaret - Art Director
Aaron Mosher - Creative Director
David Yankelewitz - Creative Director


Olson Engage


Starcom MediaVest Group


SUMMARY

Oscar Mayer wanted to drive consideration for its Original 16 oz. Bacon and prove to shoppers that Oscar Mayer provides the best bacon for your buck. So for Father's Day, Oscar Mayer decided to sell its bacon like the crown jewel it is by setting up an e-commerce "pop up" shop and allowing people to purchase premium bacon gifts for the men in their life. The result was a ton of buzz about Oscar Mayer bacon and an increase in Oscar Mayer sales during a category-wide decline.

CASE VIDEO


Hero Medium: Social Networking Applications

Medium Featured On Video: Consumer Involvement,PR,Interactive

Audience: Young Men (20-35),Young Women (20-35)

Objectives: Build, defend brand position

Type: Business-to-Consumer

Classification: National

Language: English