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Zillow
Find Your Way Home

RAN IN: United States

CLIENT
Zillow, Inc.

Amy Bohutinsky - CMO
Sarah Makar - VP, Brand Mktg.
Jeremy Wacksman - VP, Mktg.

AGENCY
Deutsch LA *Lead Agency

Jeffrey Blish - Chief Strategic Officer
Ryan Contillo - Copywriter
Katy Hamilton - Art Director
Scott Hidinger - SVP, Creative Director
Erin Shaw - Sr. Channel Mktg. Manager
Stephanie Waddle - VP, Assoc. Media Director


TwoNil *Lead Agency

Mark Zamuner - CEO


Ipsos


SUMMARY

In the online real estate category there is a race for leadership. In their effort to claim top positioning, Zillow wanted to be the first to launch a campaign led by TV that highlighted rational benefits in ways that emphasized their emotional impact in the home-shopping process. Find Your Way Home surpassed all immediate business goals and established an emotional high ground for the category. Because in reality people aren't just looking for a home; they are looking for a place for their life to happen.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Interactive,Interactive,Interactive

Audience: Home Buyers,Shoppers (18 - 49)

Objectives: Gain new customers

Type: Business-to-Consumer

Classification: National

Language: English