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AT&T
@SummerBreak: Mobile-powered Reality Experience

RAN IN: United States

CLIENT
AT&T

Will Davis - Lead, Entertainment Partnerships & Promotions
Jana Ducich - VP, Digital Mktg., AT&T Mobility
Elizabeth Nixon - Director, Engagement Mktg.

AGENCY
BBDO Atlanta *Lead Agency

David Lubars - Executive Creative Director
Danilo Boer - Creative Director
Courtney Crimmins - Acct. Director
Leigh Kellogg - Assoc. Director, Digital Analytics
Christine Ngo - Digital Strategist
Chad Phillips - Art Director
Jonathan Vu - Digital Strategist


BBDO New York *Lead Agency


MEC


The Chernin Group


McBeard Media


SUMMARY

@SummerBreak built a never before seen, real time, story-telling structure that embraced the mobile and social habits of our high school teen target and got them to spend time with our story, share it, and recognize that AT&T made it all possible. High Sc

CASE VIDEO


Hero Medium: Social Networking Applications

Medium Featured On Video: Mobile/Tablet,Consumer Involvement,Sponsorship

Audience: Teens (13-20),Women,Young Men (20-35),Young Women (20-35)

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: National

Language: English