Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Samsung Mobile USA
Magna Carta Holy Grail

RAN IN: United States

CLIENT
Samsung Mobile USA

Todd Pendleton - CMO

AGENCY
72andSunny *Lead Agency

John Boiler - CEO
Nicole Haase - Executive Producer
Mitch Kanner - CEO, 2Degrees
Jay Kamath - Creative Director
John Meneilly - Manager, SC Enterprises
Jason Norcross - Executive Creative Director
Peter Novosel - Creative Director
Mark Romanek - Director
James Townsend - Managing Director, Entertainment


Starcom MediaVest Group


R/GA


Edelman Digital


Rosetta


SUMMARY

Samsung and Jay Z collaborated to bring his long-awaited album to market in a way that had never been done before. Together, we re-wrote the rules for an album launch, turning Samsung Galaxy devices into an exclusive music distribution channel and capturing the attention of culture through groundbreaking creative content.

CASE VIDEO


Hero Medium: Mobile/Tablet

Medium Featured On Video: TV Branded Content,Consumer Involvement

Audience: Young Men (20-35),Young Women (20-35),Galaxy Smartphone Owners

Objectives: Build brand equity

Type: Business-to-Consumer

Classification: National

Language: English