Procter & Gamble

John Sebastian - Mktg. Director
Jason Palasz - Assoc. Mktg. Director
Myrna Overstreet - Branded Entertainment

Starcom MediaVest Group *Lead Agency

Katie Ford - EVP, Managing Director
Dana Bontemps - Connections Associate Director
Chris Dorne - SVP, Managing Director
Kerry Henderson - SVP, Group Client Director
Colleen Leahy - VP, Consumer Experience Director
Janice Pietrowicz - Connections Associate Director
Mercedes Ritchey - Connections Director, Integrated Agency Lead

Leo Burnett/Arc Worldwide *Lead Agency

Marina Maher Communications

OWN: Oprah Winfrey Network

Secret needed to grow share and sales of Clinical Strength ahead of the category. That meant we had to expand the clinical opportunity outside of heat and activity sweat, but how when women thought clinical deoderant is only for a specific sweating problem ? By transforming women's thinking to realize Secret can protect them against something everyone can relate to everyday stress. In partnership with Oprahs Lifeclass and life coach Martha Beck, we created a multi-touchpoint activation that offered women an everyday stress intervention, resulting in increased sales and share.