Waste Management

Melissa Downhill - Project Manager
Dave Friedman - Product Line Director
Jon Gustafson - Sales Manager

Geometry Global *Lead Agency

Karla Fleming - Group Director, Account Services
Claire Tarnacki - Group Creative Director, Creative Services
Leslie Jarrard - Director, Community Mgmt.
Elicia Jones - Acct. Director, Acct. Services
Burim Nezaj - Group Director, Media Planning
Stacey Offenberg - Acct. Supervisor, Acct. Services

The Bagster bag, an innovative waste removal solution from Waste Management, is the perfect fit for DIY-ers. But it wasn't on their radar because DIY-ers don't plan for waste removal - it tends to be a project surprise . Then in that debris dilemma, they'd go right to trash bags. By intercepting DIY-ers at key points earlier on in the project planning process, showing them the debris their projects would create, and educating them about this new solution, likelihood to purchase the Bagster bag increased over 40% and sales increased by 23%.