Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

adidas
#thereturn

RAN IN: United States

CLIENT
adidas

Ryan Morlan - Global Director, Comm.
Lorrin Pascoe - Global Sr. Comm. Manager

AGENCY
180LA *Lead Agency

Chad Bettor - Head, Acct. Mgmt.
Jerico Cabaysa - Acct. Director
Dave Horton - Creative Director
Matthew Woodhams-Roberts - Creative Director


Carat

Marin Katacic - Group Director
Zachary Schroll - Assoc. Director


Isobar

Steve Meyers - Director
Andrew Morse - Creative Director


SUMMARY

Adidas basketball was building on momentum when they signed reigning NBA MVP Derrick Rose to a 14-year, $250MM signature footwear and apparel deal. Adidas had aggressive sales and engagement goals for Roses signature shoe launch when the unthinkable happened. Rose suffered a devastating injury that would keep him out the following season. Rather than shift their focus elsewhere like other performance brands would have done, adidas turned the spotlight on their fallen star. #TheReturn inspired people to team with Rose and support him on his journey back to the court.

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: TV,Social Networking Applications,OOH

Audience: Teens (13-20)

Objectives: Build, defend brand position

Type: Business-to-Consumer

Classification: National

Language: English