Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Expedia
Find Yours

RAN IN: United States

CLIENT
Expedia.com

Vic Walia - Sr. Director, Brand Mktg. at Expedia.com

AGENCY
180LA *Lead Agency

William Gelner - CCO
Jason Knight - Head, Planning
Mike Bokman - Assoc. Creative Director
Chad Bettor - Head, Acct. Mgmt.
Dave Groseclose - Editor
Sarah Lynch - Acct. Manager
Michael Slatkin - Assoc. Acct. Director
Brooke Stites - Assoc. Acct. Director
Andrew Zakim - Acct. Planner


SUMMARY

Fifteen years after inventing online travel, Expedia was the undisputed category leader. But that lead was in jeopardy. The category had become commoditized and price-driven. In addition to a shrinking SOV, Expedias media spend was decreasing. To preserve its leadership position, Expedia had to differentiate. We set out to make travel personal again, to acknowledge that travel is about more than changing places; its about finding the things that change you. With find yours, Expedia not only maintained its leadership, site traffic and revenue grew beyond expectations.s.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Consumer Involvement,Interactive,Social Networking Applications

Audience: Frequent Fliers (25-44),HHI $75K+

Objectives: Build, defend brand position

Type: Business-to-Consumer

Classification: National

Language: English