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MINDDRIVE
"Social Fuel"

RAN IN: United States

CLIENT
MINDDRIVE

Richard Stephen Rees - CEO
Linda Buchner - President

AGENCY
VML *Lead Agency

Debbi Vandeven - CCO
John Godsey - Executive Creative Director
Brian Hicks - Editor
Eric Looney - Group Creative Director
Stephen Martin - Assoc. Creative Director
Lynsay Montour - Comm. Manager
Allison Pierce - Assoc. Creative Director
Megan Thome - Sr. Copywriter


SUMMARY

MINDDRIVE, a Kansas City program for at-risk teens, was created to combat rising high school dropout rates. It worked, but no one outside of Kansas City knew about it.

CASE VIDEO


Hero Medium: Social Networking Applications

Medium Featured On Video: Social Networking Applications,PR,Professional Engagement,YouTube

Audience: Boomers (45+),Families,Men,New Audience,Teens (13-20),Women,Young Men (20-35),Young Women (20-35),Philanthropists

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: National

Language: English