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PEEPS
Express Your Peepsonality

RAN IN: United States

CLIENT
Just Born

David Yale - President, COO
Mark Hoffman - Sr. Brand Manager
Kathy Parker - VP, Mktg. & Innovation

AGENCY
The Terri & Sandy Solution *Lead Agency

Sandy Greenberg -Co-President
Terri Meyer - Co-President
Mark Forsman - Art Director
Vincent Garbellano - Copywriter
Drew Schwartz - Acct. Lead


MediaWorx

John Lombard - Partner, Managing Director


e.PR


Pipeline Interactive

Diana Miller - Director, Integrated Solutions


SUMMARY

PEEPS, the iconic Easter candy, has been increasingly challenged in recent years by industry giants, like Reeses and M&Ms, who wield multi-million-dollar media budgets. This year, with under $2 million dollars, PEEPS launched Express Your Peepsonality, a campaign built on the insight that PEEPS arent just for eating; they're for baking, crafting, decorating, dioramas, and much more. This Easter, eight of the nine largest PEEPS competitors had sales declines while PEEPS Sugar Candy sales grew by almost 9%.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: PR,Consumer Involvement,Social Networking Applications

Audience: Mothers

Objectives: Increase sales, volume

Classification: National

Language: English