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Toyota
Discover Toyota on HSN

RAN IN: United States

CLIENT
Toyota Motor Sales

Ed Laukes - VP, Mktg. Comm. & Motorsports
Danielle Benjamin - Media Planner
Dionne Colvin - National Mktg. Manager

AGENCY
Saatchi & Saatchi LA *Lead Agency

John Lisko - Executive Comm. Director
Clifton Atkinson - Comm. Director
Gaurika Chadha - Assoc. Comm. Director
Gwen Conley - Group Comm. Director
Lauren Messina - Acct. Supervisor


Home Shopping Network

Deb Nelsen - VP, Integrated Mktg.
Beth Kraus - Sr. Manager, Strategic Mktg. Alliances


SUMMARY

Toyota partnered with HSN to connect with women, and answer the question, "Why Hybrid?" Viewers not only learned about Toyota hybrids, they joined the conversation. The partnership connected Toyota with a huge new audience for the first time. And the largely female viewership of HSN were one step closer to making their next car a Toyota.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Interactive,Print,Social Networking Applications

Audience: Women

Objectives: Increase brand loyalty

Type: Business-to-Consumer

Classification: National

Language: English