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Toyota Parts and Service
Keep Your Toyota A Toyota

RAN IN: United States

CLIENT
Toyota Motor Sales

Jack Hollis - VP, Mktg.
Ed Laukes - VP, Mktg. Comm. & Motor Sports
Brian Sciumbato - National Service, Parts & Accessory Mktg. Manager

AGENCY
Saatchi & Saatchi LA *Lead Agency

Danielle Betras - Sr. Participation Planner
Leo Circo - Creative Director
Rhonda Fortner - Interactive Assoc. Comm. Director
Chip McDonald - Assoc. Creative Director
Don Rohn - Strategic Planning Director
Steven Sluk - Group Acct. Director
Brandon Volas - Acct. Supervisor


SUMMARY

Its a universal truth that people expect to get ripped off when visiting automotive service centers. In a category where trust is a significant competitive advantage, auto service providers seem to be actively working to undermine it. How do you increase dealer service traffic in a situation like that? You reinvent your brand, give your owners a trusted ally to help them decide to keep their Toyota a Toyota, and drive 400% higher visitation intent versus competitors, and a 9.3% repair order increase in the process.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Mobile/Tablet,Retail Experience,Social Networking Applications

Audience: Boomers (45+),Fathers,Men,Mothers,Women,Young Men (20-35),Young Women (20-35),Toyota Owners (20-65)

Objectives: Brand relaunch, reposition

Type: Business-to-Consumer

Classification: Local,Regional,National

Language: English