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Best Friends Animal Society
Making Los Angeles A "No-Kill" City

RAN IN: United States

CLIENT
Best Friends Animal Society

Francis Battista - Co-Founder
Julie Castle - Chief Mktg. & Comm. Officer
Claudia Perrone - Mktg. Specialist

AGENCY
TBWA\Chiat\Day Los Angeles *Lead Agency

Lee Clow - Global Director, Media Arts
Shannon Franqui - Acct. Director
Annie Johnston - Sr. Art Director
Pamela Lloyd - Mgmt. Supervisor
Oke Mueller - Group Planning Director
Megan Powers - Planner
Wei Wong - Planner


SUMMARY

In 2011, more than 22,000 animals were needlessly killed inside Los Angeles shelters. BFAS used their advantage, strength in numbers, to give the animals inside LAs shelters a voice and break the stigma that shelter animals are bruised and broken. In doing so, we helped saved nearly 7,000 innocent lives from euthanization and helped nearly 4,000 best friends in waiting to find a forever, loving home.

CASE VIDEO


Hero Medium: Guerrilla

Medium Featured On Video: OOH,Cinema,Interactive

Audience: Brand Influencers,Families,New Audience

Objectives: Other

Type: Business-to-Consumer

Classification: Local

Language: English