Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Walgreens
At the Corner of Happy and Healthy

RAN IN: United States

CLIENT
Walgreens

Graham Atkinson - SVP, Chief Mktg. & Customer Experience Officer
Amy Spears - SVP, Creative Services

AGENCY
GSD&M *Lead Agency

Victor Camozzi - SVP, Group Creative Director, Writer
Bryan Edwards - SVP, Group Creative Director, Art Director
Nancy Ryan - SVP, Group Acct. Director
Michelle Dickens - VP, Strategy Director
Shawn Mackoff - VP, Acct. Director


Starcom MediaVest Group *Lead Agency

Courtney Ballantini - VP, Media Director


Design186


SUMMARY

In 2012, the retail pharmacy industry was battered by the changing healthcare environment, sluggish economy and growing competition among big box retailers. With little differentiation in the category, consumers didnt have a compelling reason to switch. Walgreens understood we needed to be more relevant to consumers, and further fulfill our purpose of helping people get, stay, and live well. We tapped into our heritage and what we already owned to demonstrate that Walgreens is helping everyone arrive "At the Corner of Happy and Healthy."

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Interactive,Radio,Retail Experience

Audience: Boomers (45+),Cultural or Ethnic Group,Mothers,Women,Young Women (20-35)

Objectives: Brand relaunch, reposition

Type: Business-to-Consumer

Classification: National

Language: English