Applegate

TAXI Inc *Lead Agency

Frank Sanni - Head, Planning
Ashley Connors - Sr. Planner
Casey Espinoza - Art Director
Dena Graham - Acct. Director
Eleni Georgeou - Art Director
Mike Irvine - Writer
Joyce Lee - Agency Producer
Stephen Leps - Group Creative Director
Claire Morris - Client Services Director

Swellshark

Station Film

Brendan Gibbons - Director

How does a small natural and organic meat company go head to head with iconic American hot dog brands that have 10x the media budget and 3x the distribution? Applegate did what their competition couldnt do prove their hot dogs have nothing to hide. An ingredient list you could trust was the inspiration behind the What's In Your Hot Dog campaign. Post campaign launch, category hot dog sales are down 2% whereas Applegates sales are up a whopping 55%. The campaign moved Applegate from underdog to top dog.