Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

New Museum
Recalling 1993

RAN IN: United States

CLIENT
New Museum

AGENCY
Droga5 *Lead Agency

Matt Badger - AV Editor
Carly Bennett - Assoc. Comm. Manager
Ray Del Savio - Creative Director
Matthew Gardner - Sr. Brand Strategist
Jerry Hoak - Creative Director
Colin Lord - Copywriter
. Jen Lu - Interactive-Creative Designer
Daniel Sumarna - Creative Intern
Bryan Wolff - Creative Intern


SUMMARY

Its not easy getting visitors through the door of an art museum in 2013: attendance in the US recently reached its lowest point in three decades. In New York, dozens of world-class art museums use big names and big budgets to draw crowds. For the New Museums NYC 1993, we had neither. Our objective was to drive buzz that would lead to higher attendance to the museum compared to one year prior. With no paid media, Recalling 1993 generated over 210 million earned media impressions and boosted attendance 31% year-on-year.

CASE VIDEO


Hero Medium: Guerrilla

Medium Featured On Video: Interactive,OOH,Consumer Involvement

Audience: Brand Influencers,Young Men (20-35),Young Women (20-35)

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: Regional

Language: English