AUDI AG

Michael Finke - Head, Advt. & Sales Media
Lothar Korn - Head, Mktg.
Giovanni Perosino - Head, Mktg.
Florian Langer - Project Manager, Interactive Mktg. Comm.
Tobias Seitz - Project Manager, International Advt.

thjnk AG *Lead Agency

Hendrik Heine - Managing Director
Nicole Bierwolf - Acct. Director
Stefan Schulte - Executive Creative Director
Siyamak Seyedasgari - Creative Director
Matthias Walter - Creative Director

Lintas China

MediaCom

Verba

Razorfish GmbH

The Land of quattro campaign is a declaration of love to the world's most beautiful countries from the world's most noted all-wheel drive system: Audi's iconic quattro technology. Demonstrating that quattro has particularly been developed for any given country's unique profile, the campaign hit a nerve with our target audience. During the campaign, both sales and installation rates of quattro increased significantly, and Audi climbed to the top spot in terms of share of premium sales.