IBM

Ann Rubin, VP IBM Corporate Marketing
Cecilia Correa, Director IBM Advertising
Vincent Mallet, Worldwide Lead IBM Advertising

Ogilvy *Lead Agency

Lou Aversano, CEO, Ogilvy North America
Jeff Curry, Global Executive Creative Director
Eva Augustyn, Group Planning Director
Liam Parker, Managing Director
Steve Simpson, Chief Creative Officer, Ogilvy North America
George Tannenbaum, Executive Creative Director & Copy Chief
Joan Voltz, Executive Group Director
Jeremy Kuhn, Managing Director
Charlie Lowe, Director of Engagement Planning

How did a 107-year old technology company survive a category that would inevitably be transformed beyond recognition? IBM not only survived the massive change, but also shaped society and the industry at large, using effective communications to bring the world consistent thought leadership throughout. Today, ‘responsiveness’, ‘consistency’, and ‘commitment’ to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world - and its revenues are growing.