APU

Carne Prime Advertising House *Lead Agency

José Luis Rivera y Piérola, Co-Founder
Piero Oliveri, Head of Art
Maruchi Rodríguez - Mariátegui, General Manager
Ismael Crespo, Art Director
Tony Ramos, Creative Copywriter
Melissa Luque, Account Director
Lorena Guerra, Account Executive
Kathy Santillana, Production manager
Alithú Rosado, Producer

Unacem *Lead Agency

Kurt Uzátegui, Chief Commercial Officer
Gabriel Barrio, Marketing Manager
José Morzán, Sales Manager
Daniela Diez Canseco, Marketing head
Claudia Rivero, Trade Coordinator
Carla Castillo, Marketing Analyst
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Brand Lab

Dinamo

BPN Media Connection

Llorente & Cuenca S.A. (Peru)

In 2014, UNACEM market share and revenue was been threaten by the competition’s aggressive strategy of low prices. UNACEM had a portfolio built by leaders’ brands, which have a great value perceive by consumers so the prices will not be lower to face the competition. For this, UNACEM launches a flanker cement, APU, that in less than one year entered the market, became the leader in the economic segment and increased the value of the UNACEM portfolio.