Mars Chocolate

Dale Green, Global Brand Director
Jane Wakely, Chief Marketing Officer

BBDO (AMV, China, Proximity China, Clemenger, Moscow, IMPACT CAIRO, Impact Dubai, Dusseldorf, Japan, MEXICO, Graffiti) *Lead Agency

James Miller, EVP, Global Head of Planning, MARS
Alaina Crystal, Deputy Head of Strategy
David Goring-Morris, Worldwide Client Service Director & Omnicom Client Lead
David Lubars, Chief Creative Officer, BBDO Worldwide and Chairman of BBDO North America
Kirsten Flanik, CEO and President, BBDO NY
Crystal Rix, Chief Strategy Officer
Peter Kain, EVP, Executive Creative Director
Gianfranco Arena, EVP, Executive Creative Director
Susannah Keller, EVP, Global Account Leader, Mars Inc.
Kathryn Brown, EVP, Senior Account Director
Annemarie Norris, EVP, Group Director, Behavioral Planning
Christina Stoddard, VP, Planning Director
LIsa Piliguian, EVP, Account Director

MediaCom (Worldwide) *Lead Agency

Starcom

The Marketing Arm

Weber Shandwick

Fanscape

Snickers “You’re Not You When You’re Hungry” campaign was born of a genius insight, brought to life through a brilliant execution. In its first year, it drove unprecedented sales uplift and bolstered market share across almost 60 markets – pretty good for an 80-year-old brand. For a continued 10 years, Snickers has maintained this campaign’s success, harnessing its founding hunger insight to inspire endless ways to tell and reinvent its famous story – ultimately embedding itself in consumers’ lives and culture.