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Mitre 10 (NZ) Limited
Making DIY Easy As

RAN IN: New Zealand

CLIENT
Mitre 10 (NZ) Limited

AGENCY
FCB New Zealand *Lead Agency


SUMMARY

In a category dominated by product and price advertising with little differentiation between retailers, we made a bold move to stand apart. Mitre 10 Easy As is a fully integrated programme that inspires Kiwis to undertake more DIY projects and provides them with the information, tools and materials to do so. This has delivered not only a significant sales increase for Mitre 10, but has shifted them from a retailer that just sells stuff, to one that gives their customers the unique satisfaction of a DIY project well done.


Language: English