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Pepsi
Pepsico Bring Happiness Home

RAN IN: China

CLIENT
Pepsico

AGENCY
BBDO China *Lead Agency


DDB China Group


SUMMARY

During the Chinese New Year period, brands are fighting for consumers attention. It is when every brand advertise very heavily in order to gain a top of mind awareness so that they can push sales during this period when consumers are spending heavily. The journey home during Chinese New Year is something that millions of Chinese can resonate with, since that is when the worlds largest migration happens. Many details of the story reflected what our consumers typically face in their real life experiences, and pulled at their heart strings.


Language: English