CLIENT
L'Oréal
Tim Plant, Senior Brand Manager, L'Oréal
Juliet Connell, Brand Manager, L'Oréal
AGENCY
Corey Thorn, Art Director, McCann Melbourne
Chesney Payet, Copywriter, McCann Melbourne
Matthew Lawson, Executive Creative Director, McCann Melbourne
Sarah Robertshaw, Senior Account Manager, McCann Melbourne
Brittany Wickes, Group Account Manager, McCann Melbourne
Maddison Cinque, Account Manager, McCann Melbourne
SUMMARY
L’Oréal Revitalift is Australia’s leading anti-aging product range; however we discovered that Australia overtook America for per capita spending on cosmetic procedures. The truth is that our biggest competitor isn’t in the beauty category. To launch L’Oréal Revitalift Laser X3 we had to prove we could deliver the results our audience wanted without the pain and expense. We conducted a world-first comparison, on the same face. Laser on one side and L’Oréal on the other. The results were visible on our volunteer’s face and in record sales for L’Oréal Revitalift.
