CLIENT
Johnson & Johnson
Mei Kit Ng, Project Director, DDB Group Singapore
Casey Penney, Head of Digital & Innovation, Beauty, Johnson & Johnson
AGENCY
Naiyen Wang, Regional Business Director, DDB Group Singapore
Enshe Manto, Regional Account Planning Director, DDB Group Singapore
Farah Alias, Regional Account Executive, DDB Group Singapore
Carlos Palacios, Strategic Planning Director, DDB Group Singapore
Clement Soh, Digital Strategist, DDB Group Singapore
Malhaar Rao, Associate Creative Group Head, DDB Group Singapore
Adithya Deepan Armugan, Associate Creative Group Head, DDB Group Singapore
Luis Fabra, Associate Creative Director, DDB Group Singapore
SUMMARY
There has always buzz around how new technologies open up new marketing opportunities, but the big challenge is how a brand can maximize its potential for customer engagement and business outcomes. The CLEAN & CLEAR Selfie Soundtrack campaign is a best-in-class demonstration on how to seamlessly integrate cutting edge technologies to push the boundaries of customer engagement. All underpinned by a compelling consumer insight that resonated with our teenage audience. And we have also got the results to prove it – with outstanding engagement metrics and better still, outstanding business
