CLIENT
Circles.Life
Delbert TY, Brand Manager, Circles.Life
Megan Yulga, Marketing Manager, Circles.Life
Gaurav Gupta, Media Manager, Circles.Life
Carrie Sim, Community Manager, Circles.Life
AGENCY
Jason Ho, Business Director, Supermarket Creatives
Rudino Kassim, Creative Director, Supermarket Creatives
Michelle Heng, Account Manager, Supermarket Creatives
SUMMARY
This is about how a small telco, Circles.Life, went from a newbie to mobile data hero. In Singapore, 3 telco giants have had a longtime stronghold, and that meant consumers had to accept expensive data offerings falling from 12GB to 4GB. Yet, consumers were hesitant about Circles.Life's better data offerings. We triggered consumers to question the status quo. Stirring a nationwide cry for more data, we then launched 20GB/$20. Within 2 months of launch, sales spiked at an all time high of 950%, cementing Circles.Life as the data game changer.
