ITC

Sanjay Srinivas, Head Consumer Healthcare, ITC
Sameer Sathpathy, ‎Chief Executive - Personal Care, ITC
Ravi Rayavaram, Vice President Marketing Personal Care Products Business, ITC

Ogilvy & Mather India *Lead Agency

Ganapathy Balagopalan, Executive Vice President -Planning, Ogilvy & Mather
Aditya Nagavekar, Planning Director, Ogilvy & Mather
Roshni Mohan, Client Services Director, Ogilvy & Mather
Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy & Mather
Kainaz Karmakar, Chief Creative Officer, Ogilvy & Mather
Ramakrishnan Hariharan, Senior Creative Director, Ogilvy & Mather
"Ajay Menon Executive Vice President Ogilvy & Mather, ,
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KILLING TWO BIRDS WITH ONE STONE While well-entrenched behemoths dominated the handwash market in the metros, consumer apathy towards handwashing was dominating the tier 1 and 2 towns. But the opportunity was huge given that handwash penetration in India was only 14%. Savlon identified a platform that not only enabled and encouraged consumers to adopt the habit of handwashing, but also convinced competition users to switch to Savlon, propelling the brand to no. 3 position within just two years of its launch.