CLIENT
Electrolux S.E.A
Dalia Feldheim, CMO APAC, Electrolux S.E.A Pte Ltd
AGENCY
Ogilvy & Mather Singapore *Lead Agency
Lukas Snioka, Digital Strategist, Ogilvy & Mather (S) Pte Ltd
Rika Sharma, Head of Social, Ogilvy & Mather (S) Pte Ltd
James Brook Patridge, Head of Broadcast, Ogilvy & Mather (S) Pte Ltd
Roza Ramlan, Account Manager, Ogilvy & Mather (S) Pte Ltd
Dee Reyes, Digital Art Director, Ogilvy & Mather (S) Pte Ltd
Satyen Rao, Content Strategist, Ogilvy & Mather (S) Pte Ltd
Melissa Ho, Senior Digital Designer, Ogilvy & Mather (S) Pte Ltd
Ritika Verma, Planning Director, Ogilvy & Mather (S) Pte Ltd
SUMMARY
For a brand that claims to protect clothes from fading, we faced the threat of fading away from our consumers’ mind. So, we took a bold stand that while any brand can wash clothes, only Electrolux can be trusted with fashion. We broke the norms of the white goods category and spoke to our consumers just like how a fashion brand would.
