Saregama India

Vikram Mehra, Managing Director, Saregama India Ltd
Ajit Kumar, VP Sales & Marketing, Saregama India Ltd

The Womb *Lead Agency

Kawal Shoor, Founder, The Womb
Navin Talreja, Founder, The Womb
Heval Patel, Business Partner, The Womb
Aditya Patil, Business Partner, The Womb
Brijesh Parmar, Creative Partner, The Womb

Historical definition of creativity – “Sell more, for less…” Small budget creativity – “Sell more, for A LOT less…” Why should agencies do this only through communication ideas? Why should insight, lateral thinking, and business acumen help create just ads??? With our client, we co-conceptualized Carvaan, a PRODUCT, and India’s latest cultural phenomenon, which has reversed our client’s business stagnancy and catapulted their share price by 250% within 6 months. The power in the product idea helped replace media dollars with buzz and talk-ability. And with zero ad spend!