CLIENT
David Sheldrick Wildlife Trust
Rob Brandford, Executive Director, David Sheldrick Wildlife Trust
AGENCY
Brett Terblanche, Senior Creative, whiteGREY
Chad Mackenzie, National Executive Creative Director, whiteGREY
Cohan Banfield, Digital Art Director, whiteGREY
Hoang Phan, Lead Developer, whiteGREY
James Blow, Senior Creative, whiteGREY
Justine Leong, Group Account Director, whiteGREY
Matthew Simms, Senior Experience Strategist, whiteGREY
Richard Taylor, Senior Creative, whiteGREY
Yohan Mocho, Full Stack Developer, whiteGREY
SUMMARY
Due to perception, poaching is being solved and elephants are therefore being saved from extinction,. However, David Sheldrick Wildlife Trust's donations dropped significantly. It sought to reignite passion to save elephants by bringing to life their hidden humanity and creating awareness about the human-conflict threat. Hello in Elephant is the world's first human-elephant translator – part utility, part donation generator. Launched on World Elephant Day, this idea changed the conversation and people’s connection with a well-worn cause. It went global, garnering 400m impressions and USD$6.53m in earned media. Importantly donations rose 34%.
