CLIENT
Mastercard
Amy Hirst, Partnership And Integration Manager, Mastercard
Anthony Dumont, Director Consumer Marketing, Mastercard
Sarah Pike, Head of Marketing & Comms, Australasia, Mastercard
AGENCY
Adam Lee, Managing Director, McCann Sydney
Caroline Drury, Senior Account Manager, McCann Sydney
Colin Tuohy, Head of Broadcast, McCann Sydney
Ian MacDonald, Planning Director, McCann Sydney
Jerker Fagerstrom, Executive Creative Director, McCann Sydney
Jonathon Shannon, Copywriter, McCann Sydney
Long Truong, Art Director, McCann Sydney
Marcus Tesoriero, Creative Director, McCann Sydney
Carat
Nick Dykes, Senior Business Manager, Carat
Octagon
Kirsty Jones, Senior Account Director, Octagon
Acumen
Chloe Hood, Account Director, Acumen
SUMMARY
This is the story of how Mastercard changed the habit of a nation by getting them to use contactless payments and to Tap For Their Town. It is a story of a campaign that drove increases in transactions in 63 of 66 towns in New Zealand, and encouraged more than 40 000 people to tap their cards for the first time. All this just to bring living-legend Richie McCaw out of retirement for one more game of footy in their town.
