Hindustan Unilever

Nikita Kohli - Sr. Brand Manager Sandeep Tanwani - Director, Laundry, South Asia Heemanish Midde - Asst. Brand Manager, Surf Excel, South Asia

Hindustan Unilever *Lead Agency

Nikita Kohli - Sr. Brand Manager Sandeep Tanwani - Director, Laundry, South Asia Heemanish Midde - Asst. Brand Manager, Surf Excel, South Asia

Edelman India

Ashutosh Munshi - National Director – Integrated Communications

Jack In The Box Worldwide

Varun Suri - Business Director

In a category where functional superiority was the name of the game, Surf Excel not just stuck to its purpose and pushed the envelope further by associating itself to a festival most important to the consumers in Pakistan - Ramazan. In a festival that is all about purity, Surf Excel took its bold counter intuitive stance of Dirt is Good. ‘Niyat’ (a good deed) as the spirit of Ramazan became the cornerstone of our strategy. This good niyat converted itself into great results for the brand in terms immense love.