AGENCY
MICHIKO KATO - Communication Director
YUSUKE SHIMANO - Communication Director
YUSUKE IMAI - Art Director
TAKUYA FUJITA - Copy Writer
KAISEI SOMA - PR Planner
YASUHARU SASAKI - Exective Communication Director
RYO HONDA - Exective Communication Director
TOMOYOSHI ISHIKAWA - Account Exective
SUMMARY
“As a matter of principle, the United Nations must confront hate speech at every turn.”- UN Secretary-General António Guterres 2019. The philosophy of FroebelKan, Japan’s oldest publisher of children’s books, is to make a positive contribution to society. Together with specialist educators they created a book that taught kindergarten children about the positive and negative nature of words. Unlike any book, this contained edible, three-dimensional words with the individual taste of words, demonstrating their true meaning. This groundbreaking idea was then spread across society through TV channels, newspapers and websites.
