AGENCY
Sahil Siddiqui - AVP - Creative Strategy
Aakash Chatterjee - Regional Head - Operations (West)
Mitchelle Jansen - Regional Head - Operations (West)
Kunal Luhar - Lead Account Manager
Nimisha Solanki - Account Manager
Shreya Prabhu - Deputy Account Manager
Sumit Bansode - Lead Creative Designer
Shanu Jain - Regional Head - Planning and Strategy
Vindhya Malik - Regional Head- Video Strategy and Production
Avinash Tiwari - Regional Head - Tech
SUMMARY
Thanks A Dot is a Braille-inspired tactile-based learning tool that uses real stage 1 breast cancer lump shapes to teach early breast cancer lump detection. The tool was designed to be taught in on-ground experiential workshops. 300 workshops were conducted all over India to teach the necessity of the tool and the mechanism of usage. The conceptualization included the creation of content that would support physical experience of the product as it's a learning tool. The tool was freely available online and distributed free across India.
