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Fisher Funds
KiwiSaver Contributions

RAN IN: New Zealand

CLIENT
Fisher Funds

Marcus Wild - Chief Marketing Officer Joanna Roberts - Marketing Communications Manager

AGENCY
krunch.co *Lead Agency

Amanda Gross - Head of Digital Experience Robert Moritz - Executive Creative Director Nicole Tweddell - Senior Account Director Nabeel Dada - Digital Media Campaign Manager Laszlo Csite - Director Of Marketing Technology Richard Nelson - Senior MarTech Consultant Redd Arrow - Digital Graphic Designer Antonio Rodrigues - Creative Consultant


SUMMARY

Too many Kiwis are missing out on a huge government benefits that could boost their retirement savings by millions - the KiwiSaver Annual Government Contribution. Fisher Funds turned to a little 'magic' to educate their client base and encourage action. This campaign resulted in a whopping $11.9m of voluntary KiwiSaver contributions, all attributable to data-driven social media and email activity, targeted to Fisher Funds clients alone. In turn, an estimated $1.5m of free government money was deposited into Kiwis' KiwiSaver accounts, and Fisher Funds saw an amazing 195x ROAS.


Hero Medium: Social Networking Sites/Applications

Audience: Fisher Funds customers who were not contributing enough to their KiwiSaver accounts

Objectives: Increase awareness

Language: English