New Zealand Police

Helen Flannery - Senior Marketing Advisor Paul Halford - National Manager: Marketing Communications Jane Archibald - Deputy Chief Executive Public Affairs

Stanley St *Lead Agency

Siobhan Burke - Head of Operations Regan Grafton - Chief Creative Officer Clare Warne - Head of Digital

Despite the successes of previous campaigns, The New Zealand Police 2018 recruitment challenge was to create new opportunities for an even more diverse range of prospects to apply to the police force. Many potential police applicants have never had opportunity to talk with a cop on a personal basis. So, questions that might help them decide to apply were going unanswered, resulting in lost potential. This integrated campaign used questions to broaden the pool of potential applicants and improve candidate quality in the most effective police recruitment drive yet.