ALDI Australia

Mark Richardson - Marketing Director

BMF Sydney *Lead Agency

Kellie Box - Senior Strategic Planner Christina Aventi - Executive Planning Director Jennifer Rhodes - Head of Effectiveness & Data Stategy

ALDI is proudly Good Different. In the past, our highly effective brand platform has been used to demystify how we help shoppers save. However, in a world of high-low pricing and shiny loyalty reward cards offered by our competitors, true value is becoming harder and harder for shoppers to decode. This is the story of how Good Different helped us take on the misleading and minimal benefits offered by these ‘saving schemes’ and cement ALDI as the value leader in the category.