CLIENT
Thai Life Insurance
Duangduen Kongkasawad - Executive Vice President
Thitima Liangpanich - Senior Vice President Corporate Communications Group
AGENCY
Gunpong Panthongprasert - Chief Executive
Nopadol Srikieatikajohn - Chairman
Wisit Lumsiricharoenchoke - Group Executive Creative Director
Panu Meepaibul - Creative Director
Kris Spindler - Senior English Copywriter
Bank Rungchaya - Copy Writer
Kanyarat Thavorncharoensukoh - Manager, Social Strategy
Sasipa Mongolnavin - Strategy Director
SUMMARY
The Love for Life campaign aimed to disrupt the insurance market overwhelmed with digital and new offerings. With its iconic emotional branding, Thai Life aimed to shift a decision making of Thai parents from heartless logic to choose the life partner brand that truly understands their tension of heart - a lifetime love for their children being de-valued by digital hijack. This campaign successfully re-valued the love lost in a digital era and provoke Thai society through integrated love platforms, resulting in business, brand love and societal impact.
