AGENCY
Jun Ogasawara - Senior Creative Director
Ken Mitani - Associate Creative Director /Art Director
Katsuhiro Fujimoto - Interactive Art Director
Yukika Anan - Senior Copy Writer
Rui Nago - Senior Planning Director
Daijiro Yamakawa - Producer
Ryohei Ishizuka - Digital Producer
Sayaka Adachi - Senior Account Director
Hirohito Maruyama - Account Supervisor
Melissa Lim - Assistant Account Executive
SUMMARY
“THE HAIRY TALE” – A STORY OF CELEBRATING THE DIFFERENCE. Pantene Leveraged the power of cultural conversations to help the next generations of Japanese parents and children brave to be different. Harnessing the power of a simple insight, and an unprecedented influencer strategy in the brand’s history, the brand created not only national but also global conversations around the importance and beauty of being different. The work was featured 208 Japanese and 569 international media, earning 4.5 billion media impressions.
