Lion New Zealand

Craig Baldie - Commercial Director Rachel Ellerm - National Marketing Director

DDB Group New Zealand *Lead Agency

Justin Mowday - Chief Executive Officer Damon Stapleton - Chief Creative Officer Rupert Price - Chief Strategy Officer Lucinda Sherborne - Executive Planning Director Michael Doolan - Senior Business Manager Shane Bradnick - Executive Creative Director Samantha Royal - Senior Agency Producer

Speight’s Dance not only transformed one of New Zealand’s most iconic beer brands, it redefined modern mateship for New Zealanders. As one of the most significant pieces of communication for Speight’s in over two decades, it catapulted the brand back into cultural conversations and turned around drinkers turning away from mainstream beer. The impact of its epic storytelling was immediate and seismic, creating a chain reaction across Speight’s that step-changed perceptions, behaviour and drove unprecedented growth of a brand that many had said was dead and buried.