CLIENT
Unilever
Samir Singh - EVP Skin Cleansing
Kartik Chandrasekhar - GBVP - Lifebuoy, Pears, D&E platform
Parnil Sarin - Global Brand Director - Lifebuoy
Aarti Daryanani - Global Brand Manager - Lifebuoy
AGENCY
MullenLowe Lintas Group India *Lead Agency
Sagar Kapoor - Chief Creative Officer – Lowe Lintas
Sarvesh Raikar - Executive Director - Creative
Nitin Sawant - Group Creative Director
Satendra Mhatre - Associate Creative Director
Sharmine Panthaky - Senior Vice President
MullenLowe Singapore
Vinay Vinayak - Global Business Director
SUMMARY
Lifebuoy has been driving crucial education around hand-washing using innovative on-ground interventions at scale. One such example was executed during the festival of Durga Puja where “bhog” is served to devotees as an offering from the gods - most often eaten with unwashed hands. Lifebuoy took the opportunity to underline the importance of handwashing by creating GermNashini (destroyer of germs) - an automated sanitizer dispenser, designed like a blessing gesture which protected devotees from germs by enabling clean hands before they ate the bhog.
