CLIENT
Procter & Gamble
Pallavi Gupta - Associate Brand Manager
Abhijeet Aswath - Brand Manager
AGENCY
Sneha Sadani - Brand Strategy Director
Rajdeepak Das - MD, CCO
Dheeraj Sinha - MD, CSO
Abhimanyu Khedkar - Senior Vice President
Deepak Bulchandani - Brand Partner
Manasvi Abrol - Creative Director
Himanish Ashar - Creative Director
Srishti Bansal - Creative Strategist
SUMMARY
Consumers in 2019 were flirting with what was new. Marketers were trying every formula to win this consumer. P&G on the other hand offered not just everyday products, but ones that were carriers of good. With purchase of a P&G product, a portion goes into building and supporting schools in remote areas, through P&G’s corporate program – Shiksha. Through our products, they could help provide education to kids, without going out of their routine. Consumers were shown the power of choice, and they chose for the better.
