CLIENT
Inchcape Hong Kong
Michael Woo - Marketing Director, Inchcape Asia
Carrie Shum - Deputy General Manager, Marketing
AGENCY
Terence Ling - Head of Strategy
Jerome Ooi - Executive Creative Director
Joe Choi - Group Creative Director
Mikey Batt - Creative Director
Mike Choy - Design Director
Pauline Wong - Director of Client Services
Kaki Li - Account Director
Gerald Tam - Director of Social
SUMMARY
When a city is on fire, struggling small shops need prospects more than ever. Lexus needed to launch the UX in Hong Kong — a crossover built for urban exploration. But the world's most expensive real estate market has made interesting small businesses hard to find. So Lexus created a personalised test drive that used interest data to lead prospects to the city's hidden gems. This increased lead generation for UX by five times. The success prompted Lexus to share this technology with other vehicles and brands.
