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KFC
Viewer Verdict

RAN IN: Australia

CLIENT
KFC Australia

Nora-Kate O'Connell - Group Marketing Manager Angela Richards - Group Marketing Director

AGENCY
Ogilvy Sydney *Lead Agency

Ryan O'Connell - Head of Strategy Rob Morrison - Creative Director Gareth Barlow - Senior Art Director Shaun Branagan - Group Creative Director Michelle Holland - Managing Partner Jordana Smith - Account Manager Pedro Da Palma Rosa - Digital Operational Director Dan Adijans - Technical Director


PRISM


MediaCom


SUMMARY

As part of KFC’s sponsorship of the National Rugby League (NRL) competition, we created ‘KFC Viewer Verdict’; a real-time fan-version of the video referee, built into our KFC App. Viewer Verdict was an innovative way to engage fans, gather data, and even increase sales. We acquired 33,716 new KFC App users, and on average those particular fans spent 2.47 times more, and purchased 2.55 times more.


Hero Medium: Sponsorship

Audience: Mass, public

Objectives: Develop, revitalise market (category growth), Gain new customers

Language: English